Example config:
/python develop.py -G VC100 -t ReleaseSSE2 configure -DPACKAGE:BOOL=ON -DFMODEX:BOOL=ON -DVIEWER_CHANNEL:STRING="Singularity Alpha" -DVIEWER_LOGIN_CHANNEL:STRING="Singularity Alpha"
VIEWER_LOGIN_CHANNEL is the string that is used in --chanel switch to the shortcut created
VIEWER_CHANNEL is the string used for executable name and installer name
This example will produce: SingularityAlphaViewer.exe and installer named
SingularityAlpha_x-y-z-buildnr_Setup.exe
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